These are my first three iterations
Mockups of the final three designs I was considering.
The objective: redesign a found package. The parameters: design must visualize two adjectives from a provided list (mine were “fresh” and “dynamic”) and must feature a pictograph as the main visual element; package dimensions must stay the same. The solution: Basing my redesign on a Trader Joe's Jasmine Green Tea box, I used the image of a teabag’s string winding its way around each side of the box to lend the design some flow (a dynamic quality). To indicate freshness, I stuck to an uncluttered design with crisp lines and used a bright green as the sole color. Done in fall 2012 for Visual Communication I at the Kansas City Art Institute.