"Creativity" Design Space Window Graphic

My objective: Design a window graphic to brand the Kansas City Art Institute graphic design department’s new lab space. The design had to feature and visually represent the Albert Einstein quote “creativity is intelligence having fun,” and the only images allowed were those constituted by typographic marks. The only typefaces permitted were the Art Institute’s official typefaces, Garamond and Futura Condensed. Solution: I chose to use the exclamation point, a mark that strongly connotes excitement, as a visual motif. Using this, I created a graphic that is reminiscent of a pen scribbling on paper. I chose cyan, magenta, and yellow as a color scheme for their visual appeal and ties to the industry of graphic design as the three basic print colors. Created in spring 2013 for Typography II at the Kansas City Art Institute.